Selma van der Heiden

Where focus grows, energy flows.

"You either walk inside your story and own it, or you stand outside your story and hustle for your worthiness." ~ Brené Brown

Is this all there is?

No! This does not have to be everything. Experience more connection, satisfaction and fulfillment in your life. Follow your heart! 


  • You want to follow your heart, but you can't hear exactly what it says. The hundreds of voices in your head drown out her whisper
  • You are mainly taken by events and live in your head constantly
  • You fear taking the dive into the deep, where is the parachute?
  • You may be doing everything that is told in the self-help books, such as yoga, drinking vegetable juice, meditating, and trying to be grateful for everything all day long. What is the abundance of happiness that they are talking about, how do you get there?
  • The few people you have trusted with your concerns do not understand what you are worrying about now, you already have everything? And where is the financial security? You're throwing yourself into the abyss!
  • You no longer recognize yourself in the conversations around you. Where is the depth? You don't care what kind of tiles someone has in the new bathroom, you want to talk about real life!
  • Where the path may lead and staying within your comfort zone certainly have their advantages. Somehow you really feel that you want to follow your heart, but do you dare to give up everything for a more uncertain life?

Wouldn't it be nice if someone took you by the hand?

Who teaches you to listen to your desire, so that her whispering finally gets heard. Someone who has already taken the steps you want to take successfully. That shows you the new paths that you can walk. Do you want someone to show you where you can find the connection you long for? It confirms that there is more to life. That can show you how cool it is to live the life you long for. 

Would you also like to get the same results as have all the people who have gone before you? 

  • Self confidence
  • Releasing old patterns, unconscious sabotage patterns, and barriers
  • Contact with your heart that is in balance with your head
  • Guts
  • Make powerful choices for yourself
  • Fulfillment, Satisfaction and Connection 

1. VIP-DAY including preliminary interview and follow-up interview after two weeks. If you want quick results or an answer and do not want to follow an extensive coaching program, you can book a one-to-one VIP day with me. This day is completely tailored to you and in a short time you can make a difference in your personal life or in your work. Depending on your question, the following topics may apply:

  •  You learn to make the right choice in your career
  • You learn what makes you fascinating and how you can best position yourself with it
  • How you put your desire into action
  • Show leadership in who you are
  • Together we make a plan to manifest yourself further in the world.

2. CLAIM YOUR LIFE! is a 1-on-1 transformation program with a combination of powerful tools and strategies coming from the world of Coaching and Spirituality. You become who you are and who you want to be. I teach you how to find your true desire and how to live this. I help you through all your conscious and unconscious blockades. You may come across more than you expect, but we're going to get rid of them all. You get out of your head and into your heart. What does your heart really want? What do you want to let go of? What makes you really happy?

3. Development Advice (Subsidie NL Leert Door) As per August 1st 2020 there is subsidie available for Free Development advice/Career advice, partly due to the Covid-19 crisis. Do you want to use this chance? Register as soon as possible as the maximum number of candidates is 20.000.

Why do I do what I do? 

You don't get sick from working hard. You will get sick if you are working without any inspiration. Contained fire turnes inwards. I also kept my fire within and therefore my heart's desire for how I wanted to work and live. But now I can completely manifest my fire. There is no other way than living my truth. My head, heart and soul are aligned and now I experience that my strength automatically adds value and I no longer have to struggle so hard for it ... <3 

And what about the elephant?

The elephant became my personal power metaphor. I often come across her unexpectedly and she helped me to help explain reason, feeling and path. If we want to change things, we must not only show the path, but also appeal to the elephant and the rider. The driver gives you the planning and direction. The elephant gives you the energy! The essence of my work is; how do you get an elephant in development and movement ?! In other words; how do you get positive dynamics and movement? Well, based on intrinsic motivation. And if you don't want to get involved, you can always honestly make another choice right? I believe that everyone always has direction and perspective, I help clarify.

Whatever it is for you, you've come to the right place and you are most welcome!

Call or email me: +31 (0)6 - 52 321 455 or